FAÇADE BRANDING

The Façade Branding project was developed to support the modernization and brand consolidation of Metropol Náuticasand Motonáutica Llonch across multiple locations.

The main challenge was adapting a single branding concept to very different industrial buildings, each with its own proportions, access points, and architectural constraints, while strictly following a set of brand guidelines created specifically for this project.

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The scope included project management, design coordination, and execution across several sites along the Mediterranean coast, from Empuriabrava to Marbella. A standardized visual identity—based on the brands’ signature red—was applied consistently while being technically adapted to each façade to respect existing structures and operational requirements.

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This project required strong coordination between design teams, suppliers, and local contractors to ensure consistency, quality, and accurate implementation across all locations. The result is a coherent and scalable branding system successfully applied to multiple buildings through structured planning and controlled execution.